Professor Juan Cruz is the Dean of the Schools of Fine Art and Design at the Royal College of Art (RCA). He is an artist whose work employs a broad range of approaches to exhibition-making, including video, performance, text and site-specificity.
Prior to joining the RCA, Cruz was Director of Liverpool School of Art and Design at Liverpool John Moores University, where he introduced an innovative model of research and knowledge transfer with leading arts organisations, including Tate Liverpool, Liverpool Biennial and Foundation for Art and Creative Technology (FACT).
Also in Liverpool, Cruz facilitated the foundation of the Exhibition Research Centre, which saw the school research and develop a series of leading exhibitions and keynote lectures around the theme of exhibition studies, attracting international audiences, funding and media.
Cruz is a member of the Tate Liverpool Council, a trustee of the John Moores Liverpool Exhibition Trust and a board member of the Liverpool Biennial. He has played a leading role in Arts Council groups tasked with reaching new understandings about the relationship between HEIs and the cultural sector in the UK, leading to funding for 'Artist's City', a project designed to enhance opportunities for artists in Liverpool through better integration of institutions. He was also a trustee of the A Foundation between 2009 and 2011.
Under Cruz's leadership, Liverpool School of Art and Design became a partner in 'The Uses of Art', a €2.5-million European project delivered in collaboration with 'L'Internationale', a key European museum confederation including MACBA in Barcelona, the Reina Sofia in Madrid, MuKHA in Antwerp, Salt in Istanbul, Van abbemuseum in Eindhoven and Moderna Galerija in Slovenia, as well as other collaborating Institutions including Grizedale Arts, University of Hildesheim and KASK in Ghent.
Cruz is a member of the REF (Research Excellence Framework) sub-panel 34 and between 2011 and 2014 was a co-opted member of the executive of CHEAD, the Council for Higher Education in Art and Design. Earlier in his career, between 1999 and 2002, Cruz was also a member of the Arts Council National Touring Programme selection panel, as well as a Member of the London Arts Visual Arts Advisory Group.